With the lockout over, and fantasy football drafts almost all complete, it’s finally time for the NFL regular season to come back to Sunday! From explosive hard hitting plays, to the calls of Gus Johnson, the following are the four things that I’m looking forward to most about the NFL season. Football is back! Even though the lockout it over, only missing one preseason game, everyone was worried about losing some games this year. With the NFL having the shortest season, even missing 3 weeks would have been a significant portion of the season. When it did come back it was a flurry of...

As someone with quite a bit of sports marketing experience, and someone who goes to a lot of Blue Jays games. It’s time to rank critque the stadium, and the overall fan experience. We already know that Sky Dome Rogers Centre is the lowest ranking MLB stadium in terms of Yelp score, here is where the average fan thinks that the stadium and overall fan experience could be improved.       Fan Services From ushers to the sales team working the wickets, the staff at Rogers Centre have one job, which is to ensure the best fan experience possible. The better the fan experience, the more...

As Facebook continues to grow, recently announcing that they have hit 750 million users,more and more brands are increasing their Facebook spending. This typically covers things like ad buys, community managers, analytics tools like Facebook Page Central, and of course, application development. Despite the growing user base, dollars flying around and ease of use, there are some drawbacks to be mindful of when creating a Facebook application. From design changes coming from the Big Z to other changes in the way people use the platform, here are a few of the common things to think about before...

What do you think will happen with the NBA and NFL labour negotiations this summer. Will have have two full seasons, or will we be left watching a lot of hockey come the fall? Sound off below.           What will be the result of the NFL labour negotiations? NFL will not play at all NFL will play a full season NFL will play a partial season View Results  Loading ... What will be the result of the NBA labour negotiations? NBA will not play at all NBA will play a full season NBA will play a partial season View Results  Load

Although I wouldn’t consider myself a hardcore gamer, I know I spend more time on the PS3 than the average person, and probably spend a few hundred hard earned dollars on video games each year. Sometimes it’s buying the most recent Call of Duty of Madden title, but other times it is trying out a new title, most recently L.A. Noire . So far it has been great, mostly because of the factors what what makes a good video game. Length Size matters when it comes to video games. Nobody wants to spend $70 on a game that is done in a few hours. One of the biggest games out there is Grand Theft...

How many times have you seen a brand trying to bring people in the offline world to their Facebook page? Next time you do pay attention to the language that’s being used. Are they still saying, “Become a fan on Facebook” or even worse, “Find us on Facebook”. Two quick things to note. Facebook Fan pages are Liked Pages on Facebook no longer have fans. If you’re asking people to become a fan, it’s time to update your collateral. It’s also worth taking a look at the always being updated Facebook Terms and Services when it comes to promoting your page. Make...